Reduce of fatalities and serious injuries caused by road accidents in Ukraine
Road safety campaigns are an important tool to communicate and motivate each and every person to adopt safer behaviour as a matter of habit.
“FACE –TO- FACE”
The first information campaign of the project named Face–to–Face was implemented withing the Component II "Safer road users" . It consists of a series of activities which were to contribute towards safer road user behavior, and to result in decrease of road crashes severity on Ukrainian roads and casualties.
Qualitative studies before the campaign were fundamental for understanding of the current situation in the region and people’s believes. Behaviors that most often contribute to occurrence and severity of road crashes were carefully analyzed to select the topic of the campaign - speed.
Face-to-Face was implemented mainly in the pilot location – Zhytomyr Region - from November 2016 till February 2017. Other regions and cities in Ukraine demonstrated high interest and demand for the campaign’s materials.
“NE ZHENY, UKRAINO!" (Don’t rush, Ukraine!)"Ne zheny, Ukraino!" is the second information campaign, which was held from the 21st of September to the 4th of November by ‘Modernization and Safety Improvement of the Road Network in Ukraine’ in Ivano-Frankivska, Khmelnitska, Khersonska,kharkivska, Lvivska, Zhutomyrska oblasts and two cities: Kyiv and Odesa. The second Road Safety Communication Campaign was launched in Kyiv under the lead of Minister of Infrastructure Volodymyr Omelyan and Ihor Didenko, Chairman of the Subcommittee on Road Traffic Safety of the Verkhovna Rada of Ukraine Committee on Transport. The minister said that at the aim of the campaign is to attract the attention of the road users to the problem of speeding. Speed is one of the main risk factors that contributes to the increased number of accidents with fatal consequences in Ukraine.
EUROPEAN INVESTMENT BANK
The European Investment Bank’s operations contribute to the integration, balanced development and economic and social cohesion of the EU Member States by financing sound investment.
In the Eastern Partnership countries, the EIB supports the EU Neighbourhood Policy. One of the key priorities within the framework of this Policy, the overall policy objectives of EIB lending under its External Mandate for the Neighbourhood countries, is the expansion of Neighbourhood infrastructure networks in transport, energy and telecommunications, including their connection with EU networks.
Egis has been present in Ukraine since 1993. Acknowledging the importance of ongoing institutional and administrative reform in Ukraine, the European Commission delegated to one of Egis Group` companies a mandate to assist the Ministry of Transport of Ukraine in its institutionalization as a policy regulator.
In 1996 Egis created a subsidiary in Ukraine - Egis Ukraina.
Over the next 20 years Egis Ukraina, continued its support to the Ministry of Transport of Ukraine, the State Road Agency of Ukraine (Ukravtodor) as well as other executive bodies in Ukraine. Till now Egis took active part in a number of IFI-funded initiatives dealing with transport sector policy, traffic modeling and road network studies in Ukraine, but also extended its activities in the field of specific transport modes (road, air, sea and sea/rail).