April 17, the Ministry of Infrastructure of Ukraine hosted the third meeting of the Working Group on the conduct of nationwide educational campaigns.
The meeting was organized in partnership with the European Investment Bank (EIB) project "Modernization and safety improvements of the road networks in Ukraine".
The aim of the meeting was to develop future information campaigns on road safety in Ukraine.
The working group included representatives of the Ministry of Infrastructure of Ukraine, the Ministry of Education and Science of Ukraine, the National Police of Ukraine, the Ministry of Internal Affairs, the State Agency for Infrastructure Projects in Ukraine, the Support Teams of the Ministry of Infrastructure of Ukraine and experts of the project "Modernization and safety improvements of the road networks in Ukraine".
The participants of the Working Group held fruitful discussions on developing an effective action plan for information campaigns.
Ramona Lupu, communication and road safety expert, presented the Action Plan for a pilot nationwide information and education campaign. Future Campaign will be aimed at combating:
- aggressive driving
- exceeding speed
- Drunk driving and Encouraging to use the seat belts, helmets and light reflecting elements
Now all the members of the Working Group are preparing for the implementation of a pilot campaign to raise awareness of road safety issues in Ukraine.